
Officeworks B2B Digital Experience
End-to-end product design for Officeworks B2B — discovery to delivery — including their foundational design system and coaching designers on systematic workflows.
Designed and built with the help of the globo crew – Claude code, Cursor, Figma Make, Lovable and Paper

Juan Pablo Castro
Senior Product Designer
I specialise in crafting human-centred experiences and scalable design systems that bring brands to life across products, services, and digital platforms.
As a Lead Product Designer at Levo, a leading technology consultancy, I've delivered impactful digital experiences for major clients. I led the Officeworks B2B Digital Experience program, guiding product design from discovery to delivery while establishing their foundational design system and coaching designers on systematic workflows. I also led the product experience design for Taronga Zoo's new website.
Previously at Open Insurance, I drove product design for car and home insurance products from strategy to delivery, while building and governing their design system.
When I'm not designing, you'll find me in sunny Clovelly running, playing guitar, or daydreaming by the water. I'm always up for a coffee, chat, freelance projects, and new opportunities. Please say hello—or hola! :)
Built with ♥ and good vibes (coding)